Web Design and Marketing

Marketing and Branding for Entrepreneurs and Small Businesses

Your online presence and connection to your prospects and customers; unlike any other form of advertising, it works for you 24/7 worldwide. More than any other form of publishing, it is extremely important that you present a professional image from the outset.

No one will order if the design of your site does not look like a professional, legitimate business . If you are serious about selling on the web, hire a professional to design your site.

FreshAsylum.com -- we can design your site too! We have a client list that includes a range of Fortune 100 clients to small businesses and small start-ups.

above the fold -- the section of a Web page that is visible without scrolling.

ad space -- the space on a Web page reserved for ads.

ALT text -- HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

animated GIF -- a graphic that creates the effect of animation by rotating through a series of frames.

bookmark -- a link stored by a user in their Web browser for future reference.

cascading style sheets (CSS) -- a data format used to separate style from structure on Web pages.

Flash -- multimedia technology developed by Macromedia that allows more seamless interactivity and universality than any other program developed for the web.

frames -- a structure that allows for the dividing of a Web page into two or more independent parts. A frameset contains other pages that can be viewed as one single web page.

home page -- the main page of a Web site.

JavaScript -- a universal scripting language originally developed by Netscape and used to introduce more interactive elements within static HTML pages.

linkrot -- when Web pages previously accessible at a particular URL are no longer accessible at that URL due to movement or deletion of the pages.

navigation --elements which enable the user to move from one Web page to another Web page.

shopping cart -- software that enables online ordering and purchasing of merchandise.

site architecture -- the invisible, planned, navigational structure of the site.

splash page -- a branding page before the home page of a Web site — often contains an ad or animated sequence.

Web browser -- a software application installed on the user's computer that allows for the browsing of the World Wide Web.

Web design -- layout and structure of a Web page.

Web site usability -- the ease with which visitors are able to use a Web site.

weight -- the size of a file makes it heavy or light in terms of loading the page. Lighter is better.

wireframes -- a planning stage of web design: wireframes show the content of what is to go on each page before the design and layout phase.

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