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Marketing and Branding
Entrepreneurs and Small Businesses
Marketing and Branding for Entrepreneurs and Small Businesses

Web Advertising

 

If you own a smaller business, there has never been a better medium than the web for advertising. You are on equal footing with the big companies. The main criteria comes down to a matter of branding, percieved quality / value, and trust on the part of the consumer.

(n) site Ad Objects ™ — advertise your business with a cool animated Flash banner, or build brand with a Flash intro. Easy, simple, inexpensive. A Flash Ad Object is a sexy new way to advertise: offer them to your affiliates, or build them into your website.

(n) site Brainstorm ™ — buy a packet of marketing concepts targeted for your business. We produce ideas that help you promote what you do. We sell them in packs of five ideas: these can be ideas that are for the web, or for print, email, direct mail, etc.

Guerrilla Marketing Toolkit -- coaching, consulting and training for maxm impact. 152 pages of laser-focused Guerrilla Marketing Tactics and Strategies, and 12 audio workshops on Mp3 and Real Audio. Endorsed by Seth Godin, Terry Dean, Jay Conrad Levinson, Roger C, Parker and more.

 

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Banners and Buttons
468 x 60 - (Full Banner)
234 x 60 - (Half Banner)
120 x 240 - (Vertical Banner)
125 x 125 - (Square Button)
728 x 90 - (Leaderboard)

Skyscrapers
160 x 600 - (Wide Skyscraper)
120 x 600 - (Skyscraper)

 



banner ad -- a graphical ad, usually 468 pixels wide and 60 pixels tall (i.e. 468x60), usually placed at or near the top of the page.

button ad -- a small graphical ad.

HTML banner -- a banner ad using HTML elements, which may include interactive forms.

interstitial -- an advertisement that loads between two content pages.

pop-up ad -- an ad that displays in a new browser window.

pop-under ad -- an ad that displays in a new browser window behind the current browser window.

rectangle ad -- any one of the large, rectangular banner sizes suggested by the IAB.

rich media -- new media that offers an enhanced experience than standard HTML.

skyscraper ad -- an online ad taller than a 120x240 vertical banner.

text ad - advertising that includes text-based hyperlinks.

surround session -- ad sequence that innodates a user with ads from one advertiser.

vertical banner -- an ad 120 pixels wide and 240 pixels tall.

viral marketing -- marketing phenomenon that facilitates and encourages people to pass along a marketing message.


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