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description
tag -- a META tag used by Web page authors to provide
a description for search engine listings.
doorway domain
-- a domain used specifically to rank well in search engines
for particular keywords, serving as an entry point through
which visitors pass to the main domain.
doorway page
-- a page made specifically to rank well in search engines
for particular keywords, serving as an entry point through
which visitors pass to the main content.
invisible Web
-- the portion of the Web not accessible through Web search
engines.
keyword --
a word used in a performing a search.
keyword density
-- keywords as a percentage of text words found by
a search engine or spider in a page.
keyword research
-- the search for keywords related to your Web site, and the
analysis of which ones yield the highest return.
keywords tag
-- META tag used to help define the primary keywords of a
Web page.
link popularity
-- a measure of the quantity and quality of sites that link
to your site.
link text
-- the text contained in (and sometimes near) a hyperlink.
log file
-- file that records the activity for a web site.
manual submission
-- adding a URL to the search engines individually
by hand.
meta tag generator
-- tool that will output META tags based on input page information.
meta tags
-- tags to describe various aspects about a Web page.
pay per click search
engine -- search engine where results are ranked according
to the bid amount, and advertisers are charged when a user
clicks on their listing.
search engine optimization
-- the process of choosing appropriate seach phrases related
to a site, and ensuring that the site places well in a search
for those phrases.
search engine submission
-- supplying a URL to a search engine in an attempt to make
asearch engine add the site to its index.
search spy
-- a perpetually refreshing page that provides a real-time
view of actual Web searches.
spider --
software used by a search engine to find and retrieve web
pages to include in its index.
title tag
-- HTML tag used to define the text in the top line of a Web
browser, used by many search engines as the title of search
listings.
top 10 --
the top ten search engine results for a particular search
term.
URL -- location
of a resource, such as a web page or graphic on the Internet.
volunteer directory
-- a Web directory staffed by unpaid volunteer editors.
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