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Marketing and Branding
Entrepreneurs and Small Businesses
Marketing and Branding for Entrepreneurs and Small Businesses
Merchant Accounts


Any business that sells a product or service, whether over the internet or no, has to qualify with a financial institution before being able to take credit cards. Larger companies use merchant accounts to enable them to take money over the web through secure transactions. For this service they have to pay a fee to start the service and a monthly fee. In addition, they have to have the backend services that support shopping carts and secure transactions.

An alternative is to use a 3rd party merchant and pay a percentage on each transaction. To read more about this and other 3rd party merchants, click here.

Total Merchant Services -- offers a comprehensive line of payment solutions for your business-credit card acceptance, debit cards, and check acceptance. Low rates, 24/7 customer service, secure credit card processing, point-of-sale (POS) credit card terminals, software, check guarantee or check verification services.

Easystorecreator.com -- Website builder, domain name and hosting all for one low monthly fee -- this company also offers merchant accounts and shopping carrts. A one-stop solution.
Paypal has revolutionized the business landscape by allowing the average Joe to use their service. If you have used Ebay, you may have used Paypal already. Now Paypal allows a buyer to use their credit card through their service without registering first.

Sign up for PayPal and start accepting credit card payments instantly.

B2C -- business that sells products or provides services to end-user consumers.

guerilla marketing -- unconventional marketing intended to get maximum results from minimal resources.

first-mover -- the first company to move into a new market.

interactive agency -- an agency offering Web design/development, Internet advertising / marketing / e-Commerce.

marketing plan -- the part of the business plan outlining the marketing strategy for a product or service.

network effect -- the phenomenon whereby a service becomes more accepted as more people use it, thereby encouraging more and more people to adopt the service.

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