B2C
-- business that sells products or provides services
to end-user consumers.
guerilla marketing
-- unconventional marketing intended to get maximum
results from minimal resources.
first-mover -- the
first company to move into a new market.
interactive
agency -- an agency offering Web design/development,
Internet advertising / marketing / e-Commerce.
marketing
plan -- the part of the business plan outlining
the marketing strategy for a product or service.
network effect
-- the phenomenon whereby a service becomes more accepted
as more people use it, thereby encouraging more and
more people to adopt the service.
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