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Marketing and Branding
Entrepreneurs and Small Businesses
Marketing and Branding for Entrepreneurs and Small Businesses

Email Marketing

 

Email marketing has expanded exponentially in the last 5 years. Unfortunately, unscrupulous marketers have abused the system. We have all had the unpleasant experience of spam filling our mailboxes. Now various types of opt-in programs are available: the user asks to receive the email from the advertiser.

Still, abuses abound, and anti-spam programs proliferate. Before sending out a message, make sure that your recipient wants to receive your message, and that your message is not going to trigger the spam filter.

(n) site Brainstorm ™ — buy a packet of marketing concepts targeted for your business. We produce ideas that help you promote what you do. We sell them in packs of five ideas: these can be ideas that are for the web, or for print, email, direct mail, etc.

Guerrilla Marketing Toolkit -- coaching, consulting and training for maximum impact. 152 pages of laser-focused Guerrilla Marketing Tactics and Strategies, and 12 audio workshops on Mp3 and Real Audio. Endorsed by Seth Godin, Terry Dean, Jay Conrad Levinson, Roger C, Parker and more.

 


email -- the transmission of computer-based messages over the internet or intranet.

email marketing -- the promotion of products or services via email.

ezine -- a magazine delivered in electronic format to a Web site or as an email newsletter.

HTML email -- email that includes hypertext links and or graphical images in a HTML format.

opt-in email -- email that has been requested by the recipient.

pass-along rate -- the percentage of people who pass on a message or file.

permission marketing -- marketing that has obtained customer consent to receive advertising or information.

sig file- - short for "signature file": a short block of text placed at the end of an email message identifying the sender and providing additional information about them.

viral marketing -- marketing phenomenon that facilitates and encourages people to pass along a marketing message.

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