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A successful business on the internet is a combination
of several key components:
A
Well Designed Website -- Your online presence and
connection to your prospects and customers; unlike any other
form of advertising, it works for you 24/7 worldwide. More
than any other form of publishing, it is extremely important
that you present a professional image from the outset. We
recommend that you hire a professional web
designer to design your website.
Merchant
account -- if you expect to sell on the web, you
will need a merchant account; a bank authorized account which
allows you to accept major credit cards, electronic checks,
etc.
Credit
Card Services -- if you are not doing a great volume
of business on the web, it might be a good idea to start with
a simple 3rd party credit card service. No fees are involved
except a percentage of each sale.
Shopping Cart
-- Software which allows you to accept product orders for
multiple products from your website. This is often included
with your hosting
service or merchant
account.
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B2B - business
that sells products or services to other businesses.
B2C - business
that sells products or provides services to end-user consumers.
guerilla marketing
- unconventional marketing intended to get maximum results
from minimal resources.
first-mover - the first
company to move into a new market.
interactive agency
- an agency offering Web design/development, Internet advertising
/ marketing / e-Commerce.
marketing plan
- the part of the business plan outlining the marketing strategy
for a product or service.
network effect
- the phenomenon whereby a service becomes more accepted as
more people use it, thereby encouraging more and more people
to adopt the service.
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